5 Tools to assist you
to achieve Expressive Design

Who are you designing for?

A tool to help you define your target audience and key needs.

Design Intent Statement

Is your product truly meaningful?

A tool to help you review how your design meaningfully enhances the user experience.

Functional Relevance

Is your design obviously differentiated?

A tool to help you make sure your design stands out from the rest.

Distinctiveness

What makes your product and experience feel special?

A tool to help you ensure emotional touchpoints that make your design feel truly special.

Emotional Impact - through Aesthetics

Is the functional experience unpredictable?

A tool to help you check functional novelty through Case studies and patent analysis.

Emotional Impact - through Functionality